"How much does a website cost?" is a question few people in this industry answer directly. The usual reply is "it depends on the project" – which is true, but doesn't help you budget. In this article I'll give you honest price ranges and explain where the price actually comes from.

The short answer: price ranges for 2026

  • DIY site builders (Wix, Squarespace and the like): €10–40/month + your own working time
  • Brochure website from a professional (1–3 pages): €500–1,500
  • Business website (5–10 pages, SEO foundation): €1,500–5,000
  • Online store: €3,000–15,000
  • Agency brand project including a website: €10,000–50,000+

The ranges are wide because the same end result can be produced in very different ways – and that's the heart of the matter.

Where does the price actually come from?

The price of a website project is essentially working hours. A typical breakdown looks like this:

  1. Design (20–30%): visual look, structure, user journeys. This is where it's decided whether the site brings in customers or not.
  2. Content (10–20%): copy, images and their editing. Often the most undervalued part – poor copy ruins even a great design.
  3. Technical implementation (30–40%): coding or template customization, forms, integrations.
  4. SEO and testing (10–20%): search engine optimization, speed optimization, mobile testing, accessibility.

The cheapest builds save on design and SEO – exactly the parts that bring visitors to your site and turn those visitors into customers.

A cheap website can be the most expensive option

If a €300 website brings in zero customers, its true cost is €300 plus every lost sale. If a €2,500 website brings in two new customers a month, it pays for itself quickly – everything after that is profit.

A website is not an expense, it's an investment. The right question isn't "how much does a website cost" but "how much does a website earn".

Watch out for these hidden costs

  • License fees: annual fees for WordPress plugins and themes easily add up to hundreds of euros per year.
  • Mandatory maintenance contracts: some providers sell the site cheap and lock you into an expensive monthly fee, without which the site "won't stay up".
  • Hourly billing for changes: ask in advance what small changes will cost after launch.
  • Ownership: make sure the domain and the website are registered in your name. This is the most common and nastiest trap of all.
💡 Tip: Always ask for a fixed quote that spells out what's included in the price, who owns the end result and what the ongoing costs are. If whoever gives the quote squirms around these questions, keep walking.

Why is a hand-coded website often the smartest middle ground?

A hand-coded static website (like all of our projects) sits between site builders and big agency projects in price, but beats both in three areas:

  • Speed: no heavy content management system – pages load in under a second, which improves both Google rankings and conversion.
  • No recurring costs: no licenses, no update treadmill, no security patching. Hosting costs a few euros a month or nothing at all.
  • A unique look: your site doesn't look like any theme, because it isn't one.

We compared the options in more detail in the article WordPress or custom code.

Summary

A good business website in Finland typically costs €1,500–5,000. You can get one cheaper by doing it yourself or cutting corners on design and SEO – but then it's worth asking yourself why you're building a website in the first place. With us, our prices are out in the open: a business website starts at €1,990, and you see a draft of your site for free before you commit to anything.